How a nitazenes crisis becomes a “mysterious zombie drug epidemic”

There have been a spate of media reports about the drug kush, described as “a mysterious new zombie drug that’s ravaging Sierra Leone” with outlandish claims like “the use of ground-up human bones as one of the drug’s cocktail of ingredients.” In real life, kush is either synthetic cannabinoids or nitazenes (but never both). There was no zombie apocalypse, but there is a nitazenes crisis in a very poor, war-torn country.